Why Global Strategies for Small and Mediaum-Sized Firms from Emerging Markets?
The global marketplace is not for large companies only; smaller firms can also benefit from internationalization. The next wave of globalization is expected to come from SMEs
Lessons from mid-sized firms that work internationally are unexplored; this is even more so for companies based in emerging economies
As the West-East view of the world dates and more emerging markets make mutual connections, understanding business practices of rising new champions becomes increasingly important
Research: case-based insights and comparative analysis of strategic decision-making in mid-sized firms from Russia and other emerging markets when going global.
Education: specialized educational modules and teaching cases for Russian SMEs looking to tap into global opportunities and seeking to understand strategic and operational implications of internationalization.
Networking/Outreach: knowledge exchange and thematic events to bring together the Russian and international business communities to augment strategic thinking and share successful business practices.