Global Strategies

Why Global Strategies for Small and Mediaum-Sized Firms from Emerging Markets?

• The global marketplace is not for large companies only; smaller firms can also benefit from internationalization. The next wave of globalization is expected to come from SMEs
• Lessons from mid-sized firms that work internationally are unexplored; this is even more so for companies based in emerging economies
• As the West-East view of the world dates and more emerging markets make mutual connections, understanding business practices of rising new champions becomes increasingly important

Research: case-based insights and comparative analysis of strategic decision-making in mid-sized firms from Russia and other emerging markets when going global.

Education: specialized educational modules and teaching cases for Russian SMEs looking to tap into global opportunities and seeking to understand strategic and operational implications of internationalization.

Networking/Outreach: knowledge exchange and thematic events to bring together the Russian and international business communities to augment strategic thinking and share successful business practices.

 
Leading reports

• Russian and Chinese Mid-Sized Business: Internationalization Strategies
• German Mittelstand: success of mid-sized business in the global market
• Selected 15: Winning Strategies of Russian Entrepreneurial Champions
• Who is Your Company? Where to Locate to Compete in Emerging Markets?
• Global Expansion of Emerging Multinationals: Post-Crisis Adjustment