Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries by Seung Ho Park, Gerardo R. Ungson, Nan Zhou.
The book outlines the four traits of the best performing, but least known, breakout firms in BRIC countries. "Rough diamonds" are the best performing firms in Brazil, Russia, India and China. These firms compare favorably with the top 500 firms and the top 25 manufacturing firms in their countries and comparable firms worldwide, exceeding them in profit margins and return on assets over an extended time period. The book outlines who these firms are and explains their exemplary performance through the Four Cs for Sustaining High Performance: Capitalizing on late development; Creating market inclusive niches; Crafting operational excellence; and Cultivating profitable growth. The book contains company profiles from BRIC countries that have proven to be successful. Co-author Seung Ho “Sam” Park is the former president of SKOLKOVO-Ernst & Young for Emerging Market Studies.