The discussion of sustainable development topics was held on September 12 at a special meeting organized by WWF "Panda Business Club" and SKOLKOVO Sustainable Business Lab during the SKOLKOVO business fest. During the event representatives of business, NGOs and academia tried to dispel the myth that sustainable development in Russia can't provide new business opportunities and a market for goods and services. Top Russian and International business leaders, including Ruben Vardanyan, Founding Partner of SKOLKOVO and Vice-Chairman of its International Advisory Board, Igor Chestin, Director of WWF Russia, and JV Raman, President of Unilever in Russia, Ukraine and Belarus shared their insights alongside representatives of companies, business associations and think-tanks.