Responsible Consumption: Space for New Business Opportunities and Cases of Russian Companies

The report ‘Responsible Consumption: Space for New Business Opportunities and Cases of Russian Companies’ continues a series of analytical publications on sustainable business agenda, released by the Moscow School of Management SKOLKOVO. The report focuses on the phenomenon of responsible consumption and the emergence of a new type of consumers that make their buying decisions in a more conscious, environmentally and socially responsible manner. Increasing number of responsible consumers has a significant impact on markets and companies through fast growing market niches, additional differentiation criteria and changing competitive environment.

There are three perspectives of responsible consumption covered in the report: international - with a special focus on trend dynamics and best practices; market-based - with examples of markets and corresponding niches; Russian – focusing on specifics of responsible consumption in the Russian market. The report presents illustrative cases of 20 pioneering small and medium-sized Russian companies serving responsible consumers in their respective sectors.

The report might be of interest for entrepreneurs and company leaders who are responsible for business strategic development and strategic marketing, looking for new markets and market niches, considering trends in consumer preferences and associated opportunities and risks for business.

The release of this publication was made possible thanks to the support of SKOLKOVO Sustainable Business Centre’s co-founding partner – Unilever. For more information, contact us: sustainability@skolkovo.ru

Download research reports: in English, in Russian.