IEMS expert spoke at the committee meeting of the Association of Russian Managers
On 25 August, Natalia Zaytseva, head of Sustainable Business Center SKOLKOVO, was a keynote speaker at the committee meeting on corporate social responsibility of the Association of Russian Managers. She presented the results of the research on the reporting of sustainable development among international companies in Russia. Her speeches were focused, respectively, on the indicators of efficiency evaluation and communication approaches.
The presentation was based on the report ‘Sustainable Russia: A Guide For Multinational Corporations,’ which focuses on the experiences of 30 forward-thinking multinational corporations operating in Russia that have acted as drivers of many sustainable practices and transformations in the Russian business environment during the past two decades. Natalia presented business cases of the following companies: McDonald’s, Siemens, Unilever and PepsiCo.